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How a Staging Consultation Can Help Your Rental Property

System - Tuesday, December 30, 2014

If you're thinking of renting out your home, consider meeting with a home stager for a consultation on how to help your home stand out from the competition.

Professional home stagers know how to show off the strong points of your property. Although more traditionally used to help sell a home, staging advice is also effective for rental properties. It supports what your property managers do to market your property and keep it rented out.

We recently caught up with Joy Waida, owner and principal of Joy Home Design and a professional home stager to learn more about staging and how it can help a rental property stand out. She's based in the Baltimore Maryland Metro Area and understands what matters in Maryland properties. 

Professional Home Stager Joy Waida, Joy Home Design, Discusses Staging for Rental Properties

Linda: Joy, tell me about your background.

Joy: I am certified as an ASP? or Accredited Staging Professional? from the founder in the industry of staging, 

I graduated from the University of Delaware with a B.A. in International Relations with minors in Spanish and Latin American Studies. After 13 years in international business, I decided to pursue design first in the homebuilding industry and then on my own. I worked as a Design Consultant, a Design Center Manager and with the Home Builders Association of Maryland for 5 years before starting my own home design business in 2005. 18 months later, I added Home Staging services which are now the primary focus of my business. That was seven years ago!

Linda: Why do you love home staging so much? 

Joy: I love the immediate gratification of staging. From having worked with so many new home owners in the home building industry, I understand what appeals to and attracts home buyer and renters. When I combine that expertise with my design training, I'm able to truly help landlords make their homes more appealing and attractive in a very practical and cost efficient way.

Staging is a theater metaphor and that's what stagers do for homes to help them sell or rent faster - assuming the houses are priced properly. It's important for homeowners to work closely with their agents.

The result is that houses tend to sell or rent very quickly. Staging a home helps to accentuate a home's best features. It gives people ideas on how to use spaces. Ultimately, design for living and design for selling or renting are two different things. If you seriously want to sell your home or rent it out, you will want to acknowledge this. For many people, this is very difficult; surroundings are personal. Part of my job is telling home owners the truth about their home in a professional and diplomatic way. 

Linda: What home staging services does Joy Home Design offer? 

Joy: When it comes to staging a home, we offer staging consultations as well as hands on staging services.

The most popular service is the Walk 'n Talk Consultation. That's where we meet with a home owner who is at the very early stages of getting a house ready to be listed for sale or for rent. We go through the home room by room while the owner takes notes about what exactly needs to be done to prepare the home for the market. 

After that consultation, we can provide a quote to actually stage the house. That might include rental furniture or accessories that may be needed.  We have our own inventory of furniture and accessories and also work with major furniture rental companies to provide a broad range of styles. We complete all staging work in 1 day and are licensed and fully insured for your protection. 

We can consult with you by the hour to make recommendations on how to make your home look more up-to-date. This might include suggestions on how to place furniture, colors for painting a space, or appliances to update. This can be very relevant for a rental property. It's important to know how much to improve and when over improving isn't practical.

Linda: Joy, how can people reach you? 

Joy: I provide staging services in the greater Baltimore area, in all surrounding counties.  My office is located at 105 Fallston Meadow Ct. in Fallston, MD 21047. You can reach me via phone at 443-621-8077 and via email at joy@joyhomedesign.comYou can also find us on Facebook where we post many pictures of homes we have staged.

Linda: Thanks, Joy!

Are you thinking of renting out your home? Consider a staging consultation to determine how best to prepare your home for being rented out. Let me know if you have any questions. 


P.S.: In Help Sell Your Home With Staging: Interview With Home Stager Joy Waida, Joy tailors her advice for home sellers.

About the Chesapeake Property Management Blog

Chesapeake Property Management, Inc. is exclusively dedicated to managing residential real estate in the Baltimore-Washington corridor. We are 100 percent focused on marketing your property, securing qualified tenants, and maximizing your rental income.

In this blog, you'll find tips and resources relevant to property management in the Baltimore Maryland Metro Area as well as highlights relevant to the communities we are involved in.

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